The top 100 publishers using Instant Articles in Canada and the U.S. saw revenue per thousand article reads grow 48% year-over-year

By David Cohen

1 hour ago

Facebook shared its 20 most-clicked-on news stories of the year, along with several growth stories regarding its Instant Articles offering for publishers.

The social network said the top 100 publishers using Instant Articles in Canada and the U.S. saw revenue per thousand article reads grow 48% year-over-year.

That growth rate was 27% for the top 500 publishers worldwide on Instant Articles.

Over 5,700 new publishers joined or rejoined the 50,000-plus pages using Instant Articles, including The Daily Dot, Reuters and Salon.

Facebook also shared examples of publishers using Instant Articles this year to meet a variety of goals:

  • The Atlantic sold nearly 8,000 subscriptions in four months via Instant Articles.
  • The Guardian Nigeria boosted distribution by nine times since signing up.
  • Brazil’s Caras increased audience reach and grew its revenue by 47%.

Facebook said in a blog post, “Looking forward, we remain committed to making sure this product continues to deliver value to publishers. We are currently experimenting with additional ad formats, such as expanding the usage of video ads. We are also providing improved performance metrics, which has been a top publisher request, via our integration with Creator Studio, Facebook’s one stop shop for monetization products. We are excited about the performance and continued growth of Instant Articles, and we are looking forward to building on this momentum to further publisher value.”

The social network also shared 2020’s top 20 articles by click from Facebook News:

  1. ABC, Election 2020 updates (live election coverage)
  2. Insider, Trump says Kamala Harris can’t be the first woman to be president because she ‘comes in through the back door’
  3. NBC, Highlights: Presidential candidates compete for battleground states
  4. Insider, Kaley Cuoco says she was convinced ‘The Big Bang Theory’ creator wrote in more sex scenes to mess with her and costar Johnny Galecki after they broke up
  5. The Washington Post, Live election coverage
  6. Insider, Matthew McConaughey responds after Kate Hudson revealed that kissing the actor on-screen in ‘Fool’s Gold’ involved ‘snot or wind’
  7. The Washington Post, CDC says 2-week coronavirus quarantines can be cut to 10 or 7 days
  8. Insider, Treasury Secretary Mnuchin says anyone who got a $1,200 stimulus check the first time is likely to get one again for the same amount
  9. CNBC, Trump raises coronavirus stimulus offer to $1.8 trillion, then says he wants bigger bill than Dems or GOP
  10. NBC, ‘There will be an orderly transition’: McConnell dismisses Trump’s refusal to commit to peaceful transfer
  11. People, Sean Connery’s Cause of Death Revealed Weeks After He Dies at Age 90
  13. NBC, Biden announces more White House staff picks
  14. NBC, 8 missing service members presumed dead after training ‘mishap’ off California coast
  15. People, Naya Rivera and Son Counted ‘1,2,3’ and Jumped in Lake Before She Yelled ‘Help’ and Drowned
  16. Insider, Celebrities are speaking out about their firsthand experiences with Ellen DeGeneres
  17. The Washington Post, Trump pardons former national security adviser Michael Flynn, who pleaded guilty to lying to the FBI
  18. Entertainment Tonight’s Pop Culture, Donald Trump Says It ‘May Be the Last Time’ Americans Will See Him Amid ‘Enemies out There’
  19. Insider, Kate Winslet says she hid in the trunk of the car where a 19-year-old actress was filming a love scene so she wasn’t alone with 2 male crew members
  20. NBC, Robert Trump, younger brother of President Donald Trump, dies in New York hospital