Gen Z and millennials rely on word-of-mouth marketing

De-Nada Tequila is planning to collaborate with local bars and restaurants in the Hamptons this summer to create “happy hour experiences.”
De-Nada Tequila is planning to collaborate with local bars and restaurants in the Hamptons this summer to create “happy hour experiences.”
Shannon Sturgis


By David Kaplan

5 mins ago

As cities like New York loosen restrictions on bars and restaurants—reducing the number of consumers stockpiling whiskey, vodka and gin—liquor sales are starting to wane accordingly. Amid the broader reopening, upstart alcohol brand De-Nada Tequila has used the opportunity to push a word-of-mouth marketing plan during its expansion across New York and other cities this month.