A Sustainability Playbook on the Day the World’s Largest Iceberg was Born
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A Sustainability Playbook on the Day the World’s Largest Iceberg was Born

By  |  May 21, 2021  |  Uncategorized  |  No Comments

One of the first initiatives of the recently formed Adweek Sustainability Council, co-chaired by myself and Marc Pritchard, chief brand officer of Procter & Gamble, was to help brands understand, embrace and integrate the United Nation’s (UN) 17 Sustainability Development Goals (SDGs) as part of their brand growth strategy, as opposed to treating sustainability as a cost center.

About the Author: Nadine Dietz

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