SHE Media is looking to capitalize on a $50 billion industry: cannabis.
SHE Media, Getty Images
1 hour ago
Women’s lifestyle publisher SHE Media, owned by Penske Media Corporation, can now accept ads for cannabis-related paraphernalia, like cannabidiol oil and cannabis creams, across its own platforms and network of blogs. This opens up a growing source of revenue thanks to a partnership with software company Fyllo.
Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.