A Real Approach to Measuring Multistage Marketing
a-real-approach-to-measuring-multistage-marketing

A Real Approach to Measuring Multistage Marketing

By  |  May 27, 2021  |  Uncategorized  |  No Comments

As part of the CMO Reboot Playbook: Reallocation of Spend, Doug Jensen (svp go-to-market analytics and activation and Learning Center of Excellence at The Estée Lauder Companies) discusses how they transformed their measurement approach to accurately measure marketing across the consumer decision journey. 

About the Author: Al Mannarino

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