Adaptability, varied offerings and ‘positive provocation’ resonated with clients old and new

(From left): In the U.S., Wavemaker is led by U.S. CEO Amanda Richman, chief people
officer Kristen Metzger and chief client officer Nancy Tortorella.


There are a lot of words that can be used to describe 2020. For Nancy Tortorella, Wavemaker’s U.S. chief client officer, one, in particular, comes to mind: “whiplash.”