By Brad Hiranaga

39 mins ago

As part of the CMO ReBoot Playbook: Elevated Role of Marketing, General Mills’ North America Chief Brand Officer Brad Hiranaga shares how he, alongside the CFO, created new growth paths as part of their brand’s DNA by solving consumer problems today and anticipating their problems for tomorrow. 

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Brad Hiranaga

As Chief Brand Officer (CBO) for North America at General Mills, Brad leads iconic brands like Cheerios, Nature Valley, Yoplait, Lucky Charms, Annie’s, and many others to have a positive impact and create memorable brand experiences for people.