The group has transitioned from an ‘RFP-based service’ to a ‘proactive partner’ for brands

Reddit is doubling down on its creative strategy efforts.
Reddit, Getty Images

By Scott Nover

44 mins ago

Reddit announced today it has rebranded its creative strategy team as KarmaLab, expanding the group’s purview as an “in-house creative strategy agency for advertisers” and making more of a concerted play for more cautious marketer budgets.