Directed by Harmony Korine, ‘Take It to Eleven’ brings some fun to the parking lot

All-female lowrider bike club looks directly at camera
7-Eleven tapped Spring Breakers director Harmony Korine to helm its latest campaign.
7-Eleven Inc./360i

By Shannon Miller

2 mins ago

After doubling its marketing investment, convenience chain 7-Eleven is making a big splash with a colorful campaign that focuses on its eclectic audience.