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Want to get to know your customer? You have to get personal.
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In 2021, consumers expect ads and marketing initiatives to be tailored to their individual needs. According to Accenture, 91% of customers are more likely to shop with a brand that provides personalized recommendations and offers.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Tim Glomb

Tim Glomb is the VP of content and data at Cheetah Digital, the only single solution platform that enables a clear value exchange between consumers and brands that then delivers contextualized and personalized offers in all marketing channels.