Leaders from Google, Hulu and Delta Air Lines share the skill they think is currently underdeveloped in marketing

By Julian Gamboa

10 mins ago

With marketing seeing an elevated role in the industry, marketers have had to learn plenty of new hard skills to stand out in their field. But that does not mean they should lose focus of the soft skills that also make them great marketers. Throughout our Innovators series, we asked exemplary marketers from Stitch Fix, Twitch, Google, BARK, Popeyes Louisiana Kitchen, McDonald’s, Sony Interactive Entertainment, Public.com, Hulu, and Delta Air Lines what key skills are crucial for every marketer.