AI can help you build more complex strategies.
In 2021, companies who tap into the benefits of artificial intelligence can personalize every experience and ultimately drive growth. Many AI capabilities are already available in the tools we use daily—helping marketers understand what’s working, what’s not working, and opportunities for improvement. Accenture explores this idea and states, “75% of CMOs admit past formulas are no match against the new disruptors, able to deliver more relevant customer experiences.” With the need for relevant customer experiences at an all-time high, artificial intelligence helps companies send messages that understand the needs of their customers and create meaningful moments.
Adweek Opinion contributor Armita Peymandoust is vp of product management for Einstein in Marketing at Salesforce.