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Every brand is a potential target for cancel culture.
Kacy Burdette for Adweek

Cancel culture—the process of canceling, calling out, calling in and/or boycotting a person, brand or company on social media—has reached a crescendo in recent months. Even if you’re unfamiliar with the term, you’re likely to know a brand or public figure that has been canceled for their offensive actions: Papa John’s, Ellen DeGeneres and J.K. Rowling, to name a few and more recently, Piers Morgan.

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