10 Proven Steps To Solve Your Marketing Problems

10 Proven Steps To Solve Your Marketing Problems

By  |  February 26, 2020  |  Content Marketing, Search Engine Optimization, Uncategorized  |  No Comments

10 Proven Steps To Solve Your Marketing Problems

10 Proven Steps To Solve Your Marketing Problems – In this article, we will discuss the 10 fundamental steps of your marketing campaigns.

I’m sure that some of you had been doing most of them. However, there are some techniques that you are not aware of. This weeks article will give us a glimpse of those approaches … and what this means to your business.

So, let’s dive in …

10 Elements of a Well Rounded Marketing Strategy

Click here to view original web page at rioks.com

In the old days, marketing strategy could be as simple as display advertising on the business building or sending out newsboys to shout out the catchy headlines.

But times have changed.

Now, marketing combines so many types, activities, and tools, that business owners need marketing consultancy to determine what marketing initiatives are really worth investment. Or how to combine them into a coherent whole.

Let us walk you through ten elements of a well-rounded marketing strategy to help you make sense of the current marketing landscape. While you can rank some strategies over others, having all of them in your marketing checklist can help you gain tremendous growth rates and a sustainable competitive advantage.

While a marketing strategy and a marketing plan are sometimes used interchangeably, there is a marked difference between the two. Marketing strategy tells what approach marketing should take to achieve business goals. Marketing plan contains steps to strategy execution: specific marketing initiatives and campaigns, timelines, budget considerations, and measurement tactics.

  1. Brand positioning
  2. Search engine optimization
  3. Content marketing
  4. Social media marketing
  5. Paid advertising
  6. Email marketing
  7. PR and reputation management
  8. Influencer marketing
  9. Referral and loyalty programs
  10. Mobile app marketing

Brand Positioning

Brand positioning is the process of affecting consumers’ perceptions about your brand. The goal is to make them start associating your brand with a definite set of characteristics that set you apart from your competitors.

Brand positioning and marketing and closely interconnected. Market positioning determines the choice of marketing communication channels and messages, web design, product packaging, naming, and CTAs. Likewise, a logo, website UX, marketing messages and visuals – all create this sticky association in the mind of customers.

Search Engine Optimization

Google processes 67,000 searches every second to help people find particular goods, services, or solutions. Each query is an opportunity to claim your business and earn a new customer. Since 95% of all clicks go to the first search engine result page (SERP), dominating one is so critical. And this is where SEO comes into play.

Search engine optimization makes your company visible in search engines and drives free organic traffic to your website. It is an umbrella term for all a variety of SEO techniques that make your website rank better for the keywords relevant to your business including:

Content Marketing

Another strategic marketing approach is content marketing – creating and distributing content that provides value to your customers and demonstrates your expertise. Quality content can skyrocket your SERP rankings. But content marketing strategy is not only about bringing relevant leads to your website. It is also about building relationships with your leads and customers.

Blogging might be the first thing that springs to your mind in relation to producing content as part of your marketing strategy. However, there are many other types of content that promote brand awareness and facilitate lead generation including:

Social Media Marketing

Social media marketing is often a combination of content marketing and paid advertising connected by the single medium – social media platforms. It is a great tool for engaging your audience, promoting brand awareness, generating sales or driving traffic to the website.

However, each social media site has a distinct peculiarity of its own and does not work equally well for all types of companies or marketing goals.

PR and Reputation Management

Public relations (PR) has a great impact on the bottom line of the company. And no, bad PR is not good PR anymore. The increasing popularity of online reputation management (ORM) – dealing with negative online mentions of the company and making sure positive ones outperform in SERP – proves this very well.

Modern customers want to buy from the brands they like and support. This makes PR and reputation management an indispensable part of a marketing strategy, especially during product launch and pre-launch marketing.

Influencer Marketing

Influencer marketing is very close to PR and paid advertising but definitely deserves a place of its own in the modern-day marketing strategy. In fact, it is often called the next big thing in marketing. The very fact that Google searches for “influencer marketing” grew 1500% in the last three years proves it is.

Influencers are strong voices in your niche that have a large number of followers from among your target audience. Influencer marketing is hiring influencers to recommend your product or grow awareness of your brand. And it works. Statistics say 49% of people rely on influencer’s recommendation and 80% of marketing experts point out the effectiveness of influencer marketing. More than that, they note that traffic and leads that come from this source have better quality.

Referral and Loyalty Programs

Public relations (PR) has a great impact on the bottom line of the company. And no, bad PR is not good PR anymore. The increasing popularity of online reputation management (ORM) – dealing with negative online mentions of the company and making sure positive ones outperform in SERP – proves this very well.

With referral programs, you encourage the customers to spread the word and bring their friends to your business. A trusted referral is a holy grail of advertising. According to Nielsen’s Trust In Advertising study, 84% of customers consider referrals from someone they know the most trustworthy source of information about the product.

Mobile App Marketing

Mobile app marketing is a new yet very promising marketing strategy. Yes, you’ve heard it right. While thousands of companies think about how to market the apps they have created, the most progressive ones use brand apps for advertising.

Smartphones have become integral parts of our shopping experiences, whether it is an in-app purchase or in-shop research. 82% of Internet users have been shopping using their mobile devices and 35% use only their mobile devices to make online purchases. It’s time for brands to tap into this trend.

Final Thoughts

There are so many diverse advertising channels and approaches to marketing that it is difficult to predict their effectiveness for your brand or draw them all under an umbrella of one robust marketing strategy. We hope the article helped you make sense of the most effective types of marketing that you can leverage.

If you want to know more about the best way to combine various elements into a well-rounded marketing strategy, assess the effectiveness of your marketing efforts.

Sometimes, if you are really busy and couldn’t afford to lose time – you can outsource these task to places like Fiverr or Legiit.

Here’s the artcle if you really want to go to the outsource route.

With that being said, I’m off for the week and I’ll see ya later alligator !!!

About the Author: admin

Leave a Reply

CommentLuv badge